Office Essentials Course
Online Course #BB161
There are many reasons why we communicate – to inform, to share our viewpoint, to educate, and to sell. Communications guru Barbara Evers would argue that all these forms of communication are in fact forms of persuasion.
In this course, Barbara Evers and Wofford Jones walk through tips and techniques to take advantage of when you’re seeing to communicate and persuade.
(NOTE: This text is taken word for word from Big Brains. I have reached out to them for rules regarding using their videos and marketing info.)
Through these lessons, you’ll dig into the important elements of persuasion you need to be aware of across different circumstances. These include knowing your audience, understanding your purpose, and ensuring your content fits the environment where you are speaking. This course also touches on the powerful points of persuasion. This involves using logical data while also establishing credibility. Mirroring and framing are additional techniques you’ll add to your persuasion toolbox, and you’ll discover the importance of determining your audience’s preferred learning style.